Brand Gym Practical Workout Leadership
Skip to content Skip to search. Physical Description xiv, p.
Published Chichester, West Sussex: Language English View all editions Prev Next edition 1 of 2. Check copyright status Cite this Title The brand gym: Subjects Brand name products.
Summary "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Contents Machine generated contents note: Follow the money Why branding still has a bad name Follow the money Business model vs.
- The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership | Curiously Persistent.
- About the blog.
Use insight as fuel Beyond findings to insights - Mucinex Don't understand the consumer. Focus, focus, focus Focus is good The Danone story Different brand portfolio models - Gillette So, how many brands do you need?
- Sonetti di Folgore da San Gimignano (Italian Edition).
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- Somewhere to Go, Some Difference to Make: A Book of Observations.
Setting the right strategy - Cadbury Dairy Milk 4. Build big brand ideas The power of vision Beyond box filling to big ideas Insight fuel - Pampers What are you going to fight for?
Brand Gym Practical Workout Leadership – rhotaugwis
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