Organizational Purchasing Most companies and many governmental agencies are beginning to incorporate some environmental aspects into their purchasing requirements.
The Big Book of Marketing Secrets
For example, since the early s, the federal government has mandated by executive order the use of recycled content in various items purchased such as paper, tires, and motor oil. The hope is that with economies of scale and a good marketing campaign, these companies will effectively translate business products and services to the consumer marketplace.
Partnering with environmental groups is another strategy companies can use to promote an environmentally conscious image. Promotional Marketing Promotional programs may be blamed for excessive packaging or excessive use of materials related to instore promotional offers. When selecting premiums or the packaging in which they are delivered to consumers, promotional marketers should attempt to use renewable resources and minimize waste.
Direct Marketing The direct marketing community actively supports environmental protection in many ways, including programs that promote recycling, tree replanting, solid waste management, and environmental education. Contingency Factors of Marketing-Mix Standardization - by Roxana Codita This learn addresses the marketing-mix standardization factor within the critical and jap eu context. Bennett by Kevin 4. Determinanten des Kundenanteils in industriellen - download pdf or read online.
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The Big Book of Marketing
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