Get eyeballs right at your virtual doorstep by doing keyword advertising through Google Adwords. Encourage previous visitors to come back. Create a beautifully designed listing presentation. Present your top offerings in a neat and compelling summary. This is a format that you can also use for your open house and initial meetings. Maximize your email signature. Make sure that all your correspondences end with clear ways to get in touch with you. Add your website link, tagline, mobile number, and link to your online reviews form. Consider getting a CRM tool.
Customer relationship management software will help you automate your lead generation process, get your contacts organized, and allow you to do follow ups faster. Avoid canned or templated emails. Make your messages as personalized as possible. Upgrade to drone shots. Get with the times and utilize one of the most popular technologies for photography and videography today. A sweeping, aerial video of one of your neighborhoods on your homepage, instead of the usual image banner, will wow visitors and earn you an instant nod of respect. Make sure your domain name contains your name or company name.
Flat domain names work against creating a memorable impression of your website. Add prominent social media sharing buttons. Invite everyone you know to support your social media presence. Your friends, especially on Facebook, can help instantly boost your follower count simply by liking your page.
This activity appears on their page feeds and can increase your exposure outside your first degree connections. Invite thought leaders to guest author in your blog. Tap into the pool of local experts from your area to add new perspectives and more credibility to your site. Make sure you share guest-written articles on all your social media pages.
Send a welcome message to your social media followers. It may seem like an unsolicited message, but a personal acknowledgement to people who have just liked your FB page, followed you on Twitter and Instagram, and added you to their LinkedIn connections can be the start of warm and fruitful connections.
11 Real Estate Marketing Strategies (Hint: None Are Facebook)
Submit an insightful real estate article on Medium. This site has lots of readers who are business owners and is a prime platform for easily digestible content fit for social media sharing. List your business on local and national directories.
Make sure that your NAP name, address, phone is consistent across all profiles. Engage in online conversations and message boards. Choose a forum that you enjoy reading. Immerse yourself in the community and start relevant topics of your own that will let you interact with members and offer your share of helpful insights. Keep the conversation going in emails. Keep your correspondents up-to-date by attaching or linking to new marketing material. Doing this drives them to check out your other listings, services, or content. Encourage past clients to leave reviews.
Ask past clients to do a video testimonial for you. Arrange for a professional videographer to go to their location to make it hassle-free for them. Make these videos visible on your YouTube channel and your website. Use your website to host ebooks or white papers on the home buying and home selling processes, as well as other relevant real estate topics.
This will help visitors who are still in the initial stages of their home search. If they like what they read, they will strongly consider doing business with you. Create seasonal marketing ads for your social media page. You can use these images as a homepage image banner or as a Facebook cover photo.
Popular seasons for real estate include back-to-school months, spring, summer, New Year, and Christmas. Include a small directory that lists their contact details. This way, you help them gain mileage for their business while also give your site visitors another useful resource page for their home needs. Give an online shout out to your partners and suppliers. For example, if a contractor has just finished building that additional room, you can tag them on your social post announcing that the home is now show-ready.
This increases the chances of them liking or sharing your post, enabling their own followers to see your profile. Reply to comments promptly. Whether on your social media pages or online profiles, these quick responses show your followers that you are always online and paying attention. It also shows your site visitors how updated and involved you are in all things related to your area.
Share photos of you and your team on social media and your blog. Create posts with lots of photos of your company events. If possible, post photos showing you and your team with happy clients, too! Content like these put real faces behind the company name, instilling a sense of trust to your followers and future clients.
Write premium online press releases for your VIP listings. You can also do a featured property article on your blog that contains a well-crafted description of the home and a curated set of photos. Learn how to manage your website. Take time to study your top 10 competitors. Is it something you can replicate or do for your business?
Partner with a professional photographer. Successful property marketing relies heavily on attractive photos, videos, and overall presentation. Get in touch with a skilled and experienced photographer to ensure the best staging for your luxury listings. Get more offline exposure. Arrange to get interviewed by influencers in traditional media, such as a local TV or radio show.
Get a real estate virtual assistant. Have a professional-looking logo made. Partner with a designer to create an insignia that would best represent your company image. Use this on all your marketing collaterals. Get a professionally designed business card and personal marketing kit. Check that your website URL is indicated on your card and brochures so recipients of the kit will know how to find you online. Build your professional network. Attend local and national trade shows to mingle with your peers and colleagues.
You can get started on building strategic partnerships and collaborations by simply being present at well-attended events. Host an annual party for your most valued clients, business partners, and suppliers. This is a sure way to stay in touch, even if your engagements have completed.
Create a referral program for past clients. This will motivate them to refer you to other home buyers. Sponsor local events , charities, sports teams, or fundraising activities. Consider doing niche branding and marketing. Stand out in a saturated real estate market. Your company tagline should be specific and memorable.
Partner with local magazines or newspapers. Print media will immortalize your expertise, so to speak. If you could arrange for it, see if you can earn a spot as a real estate columnist or at least a regular contributor on their pages. Outdoor ads offer great visibility and recall. Make your ads as creative as possible!
Advertise on public transportation or other establishments. Not a fan of billboards? There are other ways to capture the attention of commuters such as bus advertisements and stickers or print ads displayed on partner establishments. Get ad spots that target city newcomers. Smart real estate marketing means getting the attention of visitors and potential new clients as soon as they land in the local airports, get off at the train station, sign up for a car rental, or go sightseeing at tourist spots. Make sure you also leave your mark on local tv, radio, or even your local movie theater.
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Host a free seminar. Go the extra mile for clients with whom you sealed a purchase deal. They will surely remember your professional service and the sweet gesture will go a long way when they find friends and family that they can refer to you. Celebrating their first anniversary in their new home, or even just their first month there, is a gesture of goodwill that can open doors to more collaborative opportunities.
Boost your brand recall by handing these out during open houses, local events, or client meetings. Everyone loves free stuff! Write personalized letters and thank you notes. Getting published on ubiquitous print media is always a worthwhile investment in brand-building.
Research before contacting a lead.
Their details are usually captured in their initial email. Use these to do a quick Facebook or Google search to view their public profile. Keep your designs up to date. This applies to the layout and paper quality of your real estate postcards, door hangers, and direct mailers. Partner up with local hotels if you have rental properties.
35 Easy & Effective Real Estate Marketing Ideas
Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. Hire a professional photographer preferably with experience photographing homes and architecture , or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals. There are tons of great resources that provide in-depth detail about real estate photography — this guide from Digital Photography School is helpful so long as you have some basic photography experience under you belt already.
Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers. Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers. Consider outsourcing a quality animated video for your real estate businesses.
Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted. Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area. Tech-savvy consumers spend tons of time on their mobile devices. Even better, consider creating a mobile app that potential buyers can use to review listings.
Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home hopefully without a resident evil witch.
If they first attended an open house with you, send them an email detailing other nearby houses on the market. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey. Google My Business is the latest in Google location-based pages. Trust me, this one is a no-brainer. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever.
Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes. Utilize emotional storytelling with compelling copy and powerful visual elements.
11 Real Estate Marketing Strategies (Hint: None Are Facebook) - The Close
Humans respond to stories — tell a good one and clients will flock to you. If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website! Here are some more tips on putting together a great webinar.
With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads are often the most effective way to get in front of clients. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
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Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications. Instead, try to showcase your knowledge. Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic seminar about the basics of home buying and mortgages. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you.
Branding is your buddy — that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand.